A hosting move should be boring: faster servers, same URLs, same rankings. Done wrong, you get downtime, duplicate content, and months of SEO recovery.
Migration mistakes that hurt businesses
- HTTP ↔ HTTPS or www mismatches without 301s
- Missing redirects from old URL patterns
- Sitemap and Search Console still pointing at the old host
- DNS TTL too high, so some users see the old site for days
- Robots or noindex left on from staging
- Email DNS broken when you touch MX records carelessly
How WebPulse migrates
We inventory URLs, set up the new environment, sync content, test, cut over DNS with a rollback plan, verify 301s, and resubmit sitemaps. Hosting & infrastructure work includes SSL, Nginx/Docker when needed, and post-move SEO checks.
If a vendor already moved you and traffic crashed, we can still audit redirects and indexing — start at /audit/.
Bottom line: migrations are SEO events. Plan redirects and DNS like revenue depends on them — because it does.